Customer Relation

The power of the “word of mouth” on the internet has influenced us both positive and negatively. The brand must be protected with the same way. It must have a place where people are talking about it freely without having a third party intervening and making it look bad. So I want that safe place within a place that is built through my brand where people can talk about our product freely without having someone feed it to a new customer. New customers must find customers who feel good about our product at least,

"because 70 percent trust the opinions of strangers”

1 (Martinez CRM Magazine). Also to build a forum where customers can go to find what they want answers to without having to look up one thousand pages to find that topic.

"A customer-centric company builds long-lasting relationshiops by focusing on what satisfies and retains valuable customers."

(Lamb MKTG p. 295) Another page would be for ideas that customers bring to the table. We want to be able to use those bad areas with good ideas and make it possible to implement other solutions to new problems or the up and coming problems that may occur. It is our goal to make our brand a better brand. It will be a place of community and safe thinking. We will have a blue-tooth that will notify our smart phone customers about any new things that is happening in their town, like any sales promotions, gifts, and events that will help make our brand a good brand. It is our biggest goal to bring new things to our customers and make it the best thing they have heard on earth. We want our customers to feel safe that our brand is more than just a brand, it is a place full of people who care and want the best for their customers.

Product

“

A product is not only its physical unit but also its package, warranty, after-sale service, brand name, company image, value, and many other factors.”

(Lamb MKTG p. 25).
The product is a glass bottle with air-tight lids to keep our ingredients in quality condition and in a wooden box to keep it contained. It will have clear color on the bottle and light pink color in the letters. The rhubarb is grown in Brazil all year round making it the best pick at the right season. The warranty is quality for one month and after it is thrown out. The brand name would be Lienkin Vodka.

“An integral part of any package is its label.”

(Lamb MKTG p. 141) The brand image would be a face leaf shape of the rhubarb plant with some spiral on both sides to show it is a very exclusive product. The value is very high in value that if anyone tries to make something similar would not be able to because of the type of climate we use to make them and certain ingredients to make it our product. Another product would be the vodka and a couple of martini glasses for the price of $99 to

“satisfy both the needs and wants of consumers,”

(Lamb MKTG p. 64)
It is also available through our website online because

“opening an e-commerce site on the internet pets a company in the international marketplace.”

(Lamb MKTG p. 60)
We will make experiments to gain knowledge of what is the best taste from the top vodka tasters in the world and another in the United States to give the best quality vodka there is.

”It should include all the people whose opinions, behavior, preferences, attitudes, and so on are of interest to the marketer.”

(Lamb MKGT p. 121). The taste of the strawberry rhubarb can be spiced or made with other spice ingredients to be able to expand our line of vodka. We will come up with a prototype to “decide on the product’s packaging, branding, labeling, and so forth.” (MKTG p. 149) Two times per year we will do our test marketing to

“assess new marketing strategies.”

(Lamb MKTG p. 150). We want our commercials to convey a place of warmth and comfort with that thinking of being at home.

Price

“Price is what the buyer must give up to obtain a product.”

( Lamb MKGT p. 6)
The price would start at $90 because it is a quality product and packaged in a nice container to keep it at its best. We will never use storage to keep our inventory stocked; therefore, we cut the cost of using a facility to store our product. We will be using electronic inventory to keep the store’s shelves stocked.

“If too many products are kept in inventory, costs increase.”

(Lamb MKTG p. 186) I will have special when each season comes up. I want to have different packages at a good price for each season. The prospect of the ingredients of the rhubarb are being of high quality is the reason why we give it a nice price. The season changes in the same location but we have two locations that will keep our product coming in year round. Even though strawberries are easy to grow, we plant our strawberries as well as rhubarb in the most organic soil possible and by not having any pesticides on them.

“To earn a profit, managers must choose a price that is not too high or too low.”

(Lamb MKGT P. 261) There are different types of strawberries we will pick from and they are from Chile and the others are from Europe to make the taste feel much finer or refined to its quality.

Distribution

“Place, or distribution, strategies are concerned with making products available when and where customer’s want them.”

(Lamb MKTG p. 25).
The product would be out in the liquor section of only Smith’s Grocery store, Albertson’s stores and liquor stores as third parties. It will be delivered in individual boxes it comes in delivery trucks with other liquor brands so that it is very accessible. The other distribution would be to have distribution from a business to keep our factories working.

“The goal of the business-to-business exchange is to simplify business purchases and make them more efficient.”

(Lamb MKGT p.90).
We will use perceptual mapping to attract certain people to distribute more of our products. We are using

“costumer demograhics, such as age, spending habits, and shopping patterns, to build a matrix that charts the best mix of clothes and accessories to stock more of each store.”

(Lamb MKTG p. 110). We want to make our product the very best for those who desire our product. It is our goal to make it for the influenced to be influenced by our brand. We strive to develop our customer relationship the top to promote more of our product line. Before our product runs out, we will do our taste testing sampling with our top tasters to keep the flow of product moving. We keep our inventory out of the storage to cut the cost of using extra space.
When distributing from customers ordering from online, we will have certain prices to accommodate the times and type of delivery is made. So worldwide, we will have a variety of pricing ranges to accommodate our customers and freight pricing.

“The cost of freight can greatly affect the total cost of a product.”

(Lamb MKTG p. 284)

Promotion

Buy the bottle and two martini gift set for the price of $99. We want our first products to be physical so that it is able to be communicated to the public in a satisfied way.

“Marketers often rely on tangible cues to communicate a service’s nature and quality.”

(Lamb MKTG p. 160) Our product scheduling will affect how we promote our product. Before our product runs out, we will do our taste testing sampling with our top tasters to keep the flow of product moving.

It would start the day it comes out in the stores so that the customers can make their purchase. Another product would be the vodka and a couple of martini glasses for the price of $99. Our customer’s are usually busy.

“Time-strapped consumers and those who live in rural or suburban areas are most likely to be direct-response shoppers online because they value the convenience and flexibility that direct marketing provides.”

(Lamb MKTG p. 200)
The company will contribute to the act of not driving under the influence to portray its good side. We want to inform our customers that they can drink and have fun and feel safe at the same time.

“Marketers use public relations not only to maintain a positive image but also to educate the public about the company’s goals.”

(Lamb MKTG p. 212) We want our advertising to be about the person opening the bottle in his city home but unveils into the cabin surrounding looking into the kitchen, dining room and living room all in one shot. The dining room is set up for one more person to come. He opens the bottle and then a knock on the door disrupts his concentration because the city life is wanting in. He opens the door to a woman with the long city-like hallway and then closes it with the cabin life still intact. All in one shot we display the message we want to come across.

“Message execution is the way an advertisement portrays its information.”

(Lamb MKTG p. 230) We want our product to be available online, so we implement a plan to give coupons to our customers as well as potential customers to get a deal on the vodka. They will be able to see it on Facebook and Myspace to catch their eye and give them a deal just by a click of a mouse.

“Marketers have discovered that online coupon distribution provides another vehicle for promoting their products.”

(Lamb MKTG p. 249-250)

Marketing Strategy

A marketing strategy is a plan that is built around a proposal and the product is in what they get with their product. It is a continual use of the first product by adding other products with it. It will be geared towards women in their mid-forties. They are people from the 80’s who rocked to the king of pop, Michael Jackson, played their first video games for leisure but have a good up-bringing want to celebrate with their families and friends, be able to benefit at the same time.

Situation Anaylysis

A situation analysis is where you find the strength of the company and the weakness and try to make something work out of them.

The strength is to give high quality product that is worth buying. Another strength is that it is easy to find in only a few places where they will be stocked for all the customers to purchase. The weakness is that is very expensive to buy. External opportunity and threat is to bring our product into more stores besides the grocery stores to make our product more accessible. Another threat is the glass bottle is dangerous but can be in a safe container to make it easy to transfer. Another strength is to keep our product recyclable.

“We focus on the world’s social problems and view them as opportunity to build profits and help the world at the same time.”

(Lamb MKTG p. 29). We recycle to make our brand valuable. It is good to make this place a better place.