What is the difference between Advertising and Marketing

Advertising is based on one thing, happiness," said Don Draper in Mad Men episode.

(1)They focus on making the person happy temporarily. There is a drawing in advertising that makes people need what they want. If there is a need then they can draw on that to make you purchase their idea or product. Never mind the attitude when they see the advertising, the attitude in the advertising makes it more appealing and more needed. Marketing is about making the product work for you not the product work you. It makes the want become a need. When you buy a computer, you would need some Spam blocker, a printer, office software, game software, mouse, a keyboard and a computer screen. So that one item becomes more items to complete your pack.

“Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call "the third place".. a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had,"

said Howard Shultz, founder of Starbuck coffee. It is a way to keep people happy with unexpected things they needed. It fulfills all the avenues that make life easier and faster to get done. It is the things that come with the product that makes it a lasting product and useful for the customer.

"The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it,”

said Sergio Zyman a Chief Marketing Officer of Coco-Cola. They do surveys and give samples to market their product. After their research, they come up with charts, graphs, and written research to understand their audience and produce the product they do not know they need. As for me, I need an Apple laptop but I want an Alien laptop because of the added features it has for graphics. I want to make my photos look like high definition type photos. If someone would come and sell me a product that has all the amenities with a good price, I would get it!(2)(3)

The Dollar Amount Should Be Up or Down in Value?

I think the American dollar should be weak because we are having too much over-seas factory out in foreign lands. We need to keep our products on American soil to keep things cheap and so our economic growth will increase rapidly. Many of our companies are relying on outsourcing to survive. I believe that outsourcing causes the economy to go down. We need to make more products within this country. Even though products are cheaper on foreign lands, it does not make it a better economy. The product has to be a valuable product and kept that way. That is why we get some bad products like the Lexus SUV saying that

“Toyota will recall the 2010 Lexus GX 460 to address a potential problem with the SUV rolling over.”

(1)The jobs are to be kept here and help Americans keep their jobs. There are so many getting laid off and given the pink slip that we are losing our value as Americans. We are to be valued in our jobs and kept in those jobs for the rest of our lives. It would make us better in the long run so later on we can do exporting. No more exporting or at least cut the exporting in half on all exports so that the economy builds better and faster. It will gain a lot of increase in value with our economy when we create new jobs like solar energy type business and electric powered cars. After the electric cars are made, then we can gradually withdraw efforts in getting oil in other countries.

“For the first time in about forever, a major OEM is taking orders on an all-electric passenger vehicle. Yes, Nissan is about ready to take your money in exchange for a purchase or a lease on the new Leaf, starting Tuesday.

”(2) Our country would also be greener and healthier and we as American will be healthier physically and economically.

Saturn Experience

My experience with Saturn was finally happening in good timing. I wanted a new car that was like my old car but I would be able to afford it and have some benefits with it. It would be my third car I was purchasing because I like their customer service and the product. I got the car that was brand new that year and had a pretty good gas mileage to it. The car turned out to have everything and more. It had a sun roof, leather seats, tinted windows, electronic controlled seats and windows, cruise control, control buttons on the steering wheel and cup holders everywhere. At the time the papers were being signed, he gave me extra warranty for my tires and still be able to afford the monthly payments. I was very happy with my purchase and drove around with it like it was my own for a while. Not until the next day they called me saying that they gave me a car that was already owned. He said,”I am sorry that I gave you the wrong car but we can give you a new one.” Well no wonder I saw scratches on the paint job. I went back after work and they offered me a dark blue Saturn. I still have all the benefits and it was newer. I was upset a bit because the car I had had all the bells and whistles I liked on it. The salesperson made sure that I was satisfied. “You won’t have to pay higher insurance and the blue car is brand new!” said the salesperson. “You’re right, I would be paying lower, “I said. I walked out of there with a smile on my face and assurance that I was taken care of. I was so glad that Saturn was taking ownership for what happened and made me a happier customer.

Walmart Experience at Walmart

My experience with Walmart was really bad. I would ask where a particular product was and no one even turned to look at me. I wanted to know where there is more or if there was more in stock. There was one finally turned and said we cannot help right now because we have other things to do and we may not have that in stock since we do not have it out here. I was livid. I cannot believe they would not take the small time to get the product or even tell the manager what we needed. I was like come on. I am not going to ask for any more help. They just stood there and continued doing their work even though they knew they should do something about it. I asked where their manager was. They said that she is busy and would not be able to help me. I mean the guts to just keep working even though they know they have it in stock or in the back somewhere. I wanted them to at least check if they had it in stock. I wanted to just walk out and find a different store even the stores that had the product locked up get the product I wanted. All I wanted was some time and some effort to show that they cared. I wanted to just make a big joke about it because I was so annoyed by the situation. I even wanted to find a store that may not have it at all usually and they would take the effort to order it or take my situation into consideration. Any store that take my situation into consideration would be rewarded for giving me my product and taking the effort to look up the product.

Photo Journalist's Life

I am a business photographer. I believe that pictures capture a story. There is a story behind every photo. I capture architectural photography, events, portrait, candid and landscape. "I like the way the color come out," said Bowmen. It was a photo of one of the chandeliers in Planet Hollywood Casino in Las Vegas. There are pictures of portraits that help tell a story. The models taken are sometimes candid. “It brings out the personality,” said Sampsel. The moments are the best times I take photographs because those are the hardest to find. I am a spontaneous photographer that involves getting some chemistry to bring out the person. Events are times where I capture what it is meaning something to the reader. I choose to take photos where things seem to stick out and reduce them to greater detail. I like to experiment with my photo making them look off wall. Most of my work are architectural where I put emphasis on the structures to make them pop out. I like the live parts of the party. I crave action. “The fire looks clean and the shadow makes it stand out,” said Markmann. It was a photo of a Renaissance woman swinging fire on chains around her. Blurred action help keep me moving and taking pictures no matter how they come out. I know in the end they are going to be gorgeous after I fix them and manipulate them. There are times when I just go out and capture landscapes. I like the old Nevada. I grew up all my life in this city of Las Vegas. The outdoors have so much to offer so I like to give that to those who have not experienced that yet. Macro shots are most endeared when I go out doors. I like to capture nature at its closest. The more personal the more intriguing.