What is the difference between Advertising and Marketing

Advertising is based on one thing, happiness," said Don Draper in Mad Men episode.

(1)They focus on making the person happy temporarily. There is a drawing in advertising that makes people need what they want. If there is a need then they can draw on that to make you purchase their idea or product. Never mind the attitude when they see the advertising, the attitude in the advertising makes it more appealing and more needed. Marketing is about making the product work for you not the product work you. It makes the want become a need. When you buy a computer, you would need some Spam blocker, a printer, office software, game software, mouse, a keyboard and a computer screen. So that one item becomes more items to complete your pack.

“Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call "the third place".. a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had,"

said Howard Shultz, founder of Starbuck coffee. It is a way to keep people happy with unexpected things they needed. It fulfills all the avenues that make life easier and faster to get done. It is the things that come with the product that makes it a lasting product and useful for the customer.

"The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it,”

said Sergio Zyman a Chief Marketing Officer of Coco-Cola. They do surveys and give samples to market their product. After their research, they come up with charts, graphs, and written research to understand their audience and produce the product they do not know they need. As for me, I need an Apple laptop but I want an Alien laptop because of the added features it has for graphics. I want to make my photos look like high definition type photos. If someone would come and sell me a product that has all the amenities with a good price, I would get it!(2)(3)