Distribution

“Place, or distribution, strategies are concerned with making products available when and where customer’s want them.”

(Lamb MKTG p. 25).
The product would be out in the liquor section of only Smith’s Grocery store, Albertson’s stores and liquor stores as third parties. It will be delivered in individual boxes it comes in delivery trucks with other liquor brands so that it is very accessible. The other distribution would be to have distribution from a business to keep our factories working.

“The goal of the business-to-business exchange is to simplify business purchases and make them more efficient.”

(Lamb MKGT p.90).
We will use perceptual mapping to attract certain people to distribute more of our products. We are using

“costumer demograhics, such as age, spending habits, and shopping patterns, to build a matrix that charts the best mix of clothes and accessories to stock more of each store.”

(Lamb MKTG p. 110). We want to make our product the very best for those who desire our product. It is our goal to make it for the influenced to be influenced by our brand. We strive to develop our customer relationship the top to promote more of our product line. Before our product runs out, we will do our taste testing sampling with our top tasters to keep the flow of product moving. We keep our inventory out of the storage to cut the cost of using extra space.
When distributing from customers ordering from online, we will have certain prices to accommodate the times and type of delivery is made. So worldwide, we will have a variety of pricing ranges to accommodate our customers and freight pricing.

“The cost of freight can greatly affect the total cost of a product.”

(Lamb MKTG p. 284)