Promotion

Buy the bottle and two martini gift set for the price of $99. We want our first products to be physical so that it is able to be communicated to the public in a satisfied way.

“Marketers often rely on tangible cues to communicate a service’s nature and quality.”

(Lamb MKTG p. 160) Our product scheduling will affect how we promote our product. Before our product runs out, we will do our taste testing sampling with our top tasters to keep the flow of product moving.

It would start the day it comes out in the stores so that the customers can make their purchase. Another product would be the vodka and a couple of martini glasses for the price of $99. Our customer’s are usually busy.

“Time-strapped consumers and those who live in rural or suburban areas are most likely to be direct-response shoppers online because they value the convenience and flexibility that direct marketing provides.”

(Lamb MKTG p. 200)
The company will contribute to the act of not driving under the influence to portray its good side. We want to inform our customers that they can drink and have fun and feel safe at the same time.

“Marketers use public relations not only to maintain a positive image but also to educate the public about the company’s goals.”

(Lamb MKTG p. 212) We want our advertising to be about the person opening the bottle in his city home but unveils into the cabin surrounding looking into the kitchen, dining room and living room all in one shot. The dining room is set up for one more person to come. He opens the bottle and then a knock on the door disrupts his concentration because the city life is wanting in. He opens the door to a woman with the long city-like hallway and then closes it with the cabin life still intact. All in one shot we display the message we want to come across.

“Message execution is the way an advertisement portrays its information.”

(Lamb MKTG p. 230) We want our product to be available online, so we implement a plan to give coupons to our customers as well as potential customers to get a deal on the vodka. They will be able to see it on Facebook and Myspace to catch their eye and give them a deal just by a click of a mouse.

“Marketers have discovered that online coupon distribution provides another vehicle for promoting their products.”

(Lamb MKTG p. 249-250)