Objective

Our objective is to spend

“13 percent of our sales revenue into developing new products”

(Lamb MKTG p. 18).
Our objective is to increase our sales by 20 percent by 2011 by making new ways to distribute our product.
Our objective is to help make our product safe by storing it in an enclosed container.
Our objective is to increase customer satisfaction at 20 percent by the within eight months.
Our objective is to have at least 50% of our products sold after the third day of its promotion.
Our objective is to have

“customer’s needs and expectations met”

(Lamb MKTG p. 7) to keep our product flowing.