The strength is to give high quality product that is worth buying. Another strength is that it is easy to find in only a few places where they will be stocked for all the customers to purchase. The weakness is that is very expensive to buy. External opportunity and threat is to bring our product into more stores besides the grocery stores to make our product more accessible. Another threat is the glass bottle is dangerous but can be in a safe container to make it easy to transfer. Another strength is to keep our product recyclable.
“We focus on the world’s social problems and view them as opportunity to build profits and help the world at the same time.”(Lamb MKTG p. 29). We recycle to make our brand valuable. It is good to make this place a better place.
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