Wednesday, June 9, 2010

How can you use social media to support and protect your brand?

The power of the “word of mouth” on the internet has influenced us both positive and negatively. The brand must be protected with the same way. It must have a place where people are talking about it freely without having a third party intervening and making it look bad. So I want that safe place within a place that is built through my brand where people can talk about our product freely without having someone feed it to a new customer. New customers must find customers who feel good about our product at least,
"because 70 percent trust the opinions of strangers”
1 (Martinez CRM Magazine). Also to build a forum where customers can go to find what they want answers to without having to look up one thousand pages to find that topic. Another page would be for ideas that customers bring to the table. We want to be able to use those bad areas with good ideas and make it possible to implement other solutions to new problems or the up and coming problems that may occur. It is our goal to make our brand a better brand. It will be a place of community and safe thinking. We will have a blue-tooth that will notify our smart phone customers about any new things that is happening in their town, like any sales promotions, gifts, and events that will help make our brand a good brand. It is our biggest goal to bring new things to our customers and make it the best thing they have heard on earth. We want our customers to feel safe that our brand is more than just a brand, it is a place full of people who care and want the best for their customers.

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