Product

“

A product is not only its physical unit but also its package, warranty, after-sale service, brand name, company image, value, and many other factors.”

(Lamb MKTG p. 25).
The product is a glass bottle with air-tight lids to keep our ingredients in quality condition and in a wooden box to keep it contained. It will have clear color on the bottle and light pink color in the letters. The rhubarb is grown in Brazil all year round making it the best pick at the right season. The warranty is quality for one month and after it is thrown out. The brand name would be Lienkin Vodka.

“An integral part of any package is its label.”

(Lamb MKTG p. 141) The brand image would be a face leaf shape of the rhubarb plant with some spiral on both sides to show it is a very exclusive product. The value is very high in value that if anyone tries to make something similar would not be able to because of the type of climate we use to make them and certain ingredients to make it our product. Another product would be the vodka and a couple of martini glasses for the price of $99 to

“satisfy both the needs and wants of consumers,”

(Lamb MKTG p. 64)
It is also available through our website online because

“opening an e-commerce site on the internet pets a company in the international marketplace.”

(Lamb MKTG p. 60)
We will make experiments to gain knowledge of what is the best taste from the top vodka tasters in the world and another in the United States to give the best quality vodka there is.

”It should include all the people whose opinions, behavior, preferences, attitudes, and so on are of interest to the marketer.”

(Lamb MKGT p. 121). The taste of the strawberry rhubarb can be spiced or made with other spice ingredients to be able to expand our line of vodka. We will come up with a prototype to “decide on the product’s packaging, branding, labeling, and so forth.” (MKTG p. 149) Two times per year we will do our test marketing to

“assess new marketing strategies.”

(Lamb MKTG p. 150). We want our commercials to convey a place of warmth and comfort with that thinking of being at home.