Price

“Price is what the buyer must give up to obtain a product.”

( Lamb MKGT p. 6)
The price would start at $90 because it is a quality product and packaged in a nice container to keep it at its best. We will never use storage to keep our inventory stocked; therefore, we cut the cost of using a facility to store our product. We will be using electronic inventory to keep the store’s shelves stocked.

“If too many products are kept in inventory, costs increase.”

(Lamb MKTG p. 186) I will have special when each season comes up. I want to have different packages at a good price for each season. The prospect of the ingredients of the rhubarb are being of high quality is the reason why we give it a nice price. The season changes in the same location but we have two locations that will keep our product coming in year round. Even though strawberries are easy to grow, we plant our strawberries as well as rhubarb in the most organic soil possible and by not having any pesticides on them.

“To earn a profit, managers must choose a price that is not too high or too low.”

(Lamb MKGT P. 261) There are different types of strawberries we will pick from and they are from Chile and the others are from Europe to make the taste feel much finer or refined to its quality.